The Allied Florist

 Monthly Newsletter of the Allied Florists of Houston


 March 2019

AFH Quick Calendar of Events

 Mar 12

AFH Program/Meeting - Say A Little Prayer

 Mar 15

Final Deadline for Houston Cup Entry

 Apr 09

40th Annual Houston Cup Competition

 Jul 26-28

Texas Floral Expo

Download the Registration Form to enter by mail.

Enter to Compete Online: Online Registration

Buy tickets to attend: Online Tickets

You must login to the AFH website to receive the Member pricing. Use the email associated with your membership account.

  Designing the Trend Tour
    by Alan Masters AIFD

Floral Supply Syndicate hit it out of the park with the 2019 “Designing the Trend Tour” featuring Kevin Ylvisaker AIFD CAFA.

Kevin showcased the new oasis midnight foam in each of his designs sharing many tips on how to use the product. Wonder of all wonders, you don't need to hide it. The flat black back drop makes foliage and florals come alive. The biodegradable black foam is more expensive than the standard green but more than pays for itself in time and money with fewer insertions.

Floral Supply Syndicate highlighted its impressive collection of vase ware and containers and the flowers from Mayesh were stunning. If you ever get a chance to see Kevin in person, I highly recommend that you do. Each of his designs were insightful and down to earth. His style is appropriate for any shop from high end to every day. If you have not yet seen the black foam, call Robert and the staff at Floral Supply Syndicate and get some to work with today, it is amazing.

Smithers Oasis also has a couple of videos on the internet if you would like to look up and see how it is used. A big thank you to Floral Supply Syndicate, Mayesh and Kevin for their contribution to the education of our Houston area florists.

Message from the President

I would like to build on last month’s letter to you and start with a quote. Mark W. Perrett, a former rugby player for the Welsh rugby team, is noted as saying, “If you don’t go through life with an open mind, you will find a lot of closed doors.”

I was talking to you last month about inclusion and embracing those around us who are not “like” us in this industry. When I read this quote today I was impressed with another thought that I feel is important for us to understand when it comes to floral design and owning or operating a studio or shop. It occurred to me that many of us, me included, have had closed minds for a number of years about the way things “are supposed to be” in our part of the world. The fact, however, is that ‘things” are changing. What we are seeing happening, with closures of businesses in our industry, often times is a lack of living with an open mind. Many of us are still thinking that old ways of thinking will open new doors for us and the truth is that will never work.  

For those of you who read the Bible and/or live by biblical principles, you know this to be true even in religious belief systems. The Bible says, “Don’t put new wine in old wine skins” (that is written in the gospel according to Alan). While I’m sure I moved the words around in that a bit, the truth is still there and that is that old ways of thinking will destroy new ideas and behaviors. If we are still approaching business like we did 15, 20 or shoot some of us 50 years ago, we will never be successful in today’s market place.

I don’t have all the answers, but I do know that we must change the way we think and start opening our minds to new ways of thinking that are emerging in the current market. I have one problem with the quote above. Mr. Perrett said we will find a lot of closed doors, but I believe that the real truth is that the quote should read, “If you don’t go through life with an open mind, you will be blinded to all the open doors in front of you.” The problem is, when we are closed minded, it makes us blind to the reality around us. There are doors open in front of us all every day and we can’t see them because we are blinded by our mindsets. I hope that I can encourage somebody today to take a stand and dust off their views of business and say enough is enough, I am moving forward and I will be a success because I refuse to go down because I can’t embrace the future.

With that said, I hope everyone had a great Valentine’s Day and let me be the first to wish you all a Happy St. Patrick’s Day.

Keep Bloomin and go out and make something beautiful today.

Alan Masters AIFD, CFD
President Allied Florist of Houston

Become a Member of Allied Florists of Houston

To see all the benefits that membership provides go to the About Us page.

Dues can be paid online and fax your completed application to 281-360-1035 OR
Mail your check and completed application to:
Allied Florists of Houston
c/o: Taylor Wholesale
1601 W. 21st
Houston, TX 77008

Retail Membership Qualifications 
Retail shops actively engaged in the full time sale of flowers, plants, and related items and located within 100 miles of Houston qualify for this classification. 
The locations shall be clearly identified by an outside florist sign; shall have a separate sales area; a floral display refrigerator; and shall have a delivery vehicle.
At the time of application for membership, the retail shop shall have been engaged in the florist business for at least six months; have a commercial telephone listing; have a full time designer on duty at all times; and belong to at least one wire service.
~ Annual dues are $150 billed each July
~ Includes Voting Privileges
Download the Retail Membership Application.

Wholesale / Grower Membership Qualifications
Individuals, wholesalers or wholesale-grower firms who are actively engaged in the production and/or distribution of cut flowers and/or plants and/or related items and located within 100 miles of Houston qualify for this classification.
~Annual dues are $150 billed each July
~ Includes Voting Privileges
Download the Wholesale/Grower Membership Application.

Associate Membership Qualifications
Associate Members shall be firms or individuals engaged in wholesale or floral related businesses not qualifying for retail member classification.
~Annual dues are $150 billed each July
~ Includes Voting Privileges
Download the Associate Membership Application.

General Membership Qualifications
General Members shall be individuals employed within the floral industry or students or instructors of floriculture, landscape gardening, landscape architecture, or ornamental horticulture. 
~Annual dues are $50 billed each July
~ NO Voting Privileges.
Download the General Membership Application.

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