The Allied Florist

 Monthly Newsletter of the Allied Florists of Houston

Valentines Day cover

 February 2019

AFH Quick Calendar of Events

 Feb 22

Cut off for Members only Entry in Houston Cup

 Mar 12

AFH Program/Meeting - Say A Little Prayer

 Mar 15

Final Deadline for Houston Cup Entry

 Apr 09

40th Annual Houston Cup Competition

 Jul 26-28

Texas Floral Expo

Download the Registration Form to enter by mail.

Enter to Compete Online: Online Registration

Buy tickets to attend: Online Tickets

You must login to the AFH website to receive the Member pricing. Use the email associated with your membership account.

  2019 BBB Awards for Excellence

It’s that time of year again to start thinking about the BBB Awards for Excellence for 2019.

Our 2019 luncheon will be held on Wednesday, May 15th at the Bayou City Event Center. Applications are now available online at

Below is a flyer about 2 trainings the Silver Fox judges will be holding in January.

All applications will be due by Tuesday, February 12th.

flyer for BBB Awards training

Message from the President

I was sitting in a classroom the other day for a meeting and I looked up and saw a quote on her wall that has stuck with me for several days now. It said “Be the change you want to see in the world”. The quote has been attributed to Mahatma Gandhi, however no one has been able to find an actual time that he said these words. He did have several similar quotes and many feel he certainly would have supported the thought. As I have pondered the thought over these past days the notion came to me that this is quite a profound statement regardless who said it.  

We are always talking about things that are happening in our industry (that we consider for the worse), complaining because “this” is occurring or bellyaching because “they did that”. We have watched as large numbers of shops, over the period of a decade, have closed due to changes that are taking place. Observed, as brick and mortar stores have dwindled and home based businesses have increased and all the while either griped out loud or brooded over it internally and yet done little to affect change. I wonder…what if we became the change that we wish to see in our industry? What does that look like? I don’t have the answer, but I suspect that it is different than we think it is. I have the suspicion, that it is summed up in one word and that is inclusion.

In January we had a wonderful program with two presenters who are not traditional florists. Both did unbelievably beautiful work and both were extremely knowledgeable about our industry, it’s history and legends. That and this thought today have left me wondering and quickly headed to the conclusion that we need to be more accepting of the ones who are entering our industry however different they may be. We are a diverse group of people already. We come from every nation, color, tribe and creed, and yet we want to exclude those who are not “like” us. Maybe, just maybe, if we became more open minded to other business models, ideas and approaches, our industry and our part of the world would begin to gain strength and power again. This is not a popular thought I know, but sometimes we need to be made to be uncomfortable in order to grow and become a better “us” than we are, personally and corporately.

Keep Bloomin and go out and make something beautiful today.

Alan Masters AIFD, CFD
President Allied Florist of Houston

Become a Member of Allied Florists of Houston

To see all the benefits that membership provides go to the About Us page.

Dues can be paid online and fax your completed application to 281-360-1035 OR
Mail your check and completed application to:
Allied Florists of Houston
c/o: Taylor Wholesale
1601 W. 21st
Houston, TX 77008

Retail Membership Qualifications 
Retail shops actively engaged in the full time sale of flowers, plants, and related items and located within 100 miles of Houston qualify for this classification. 
The locations shall be clearly identified by an outside florist sign; shall have a separate sales area; a floral display refrigerator; and shall have a delivery vehicle.
At the time of application for membership, the retail shop shall have been engaged in the florist business for at least six months; have a commercial telephone listing; have a full time designer on duty at all times; and belong to at least one wire service.
~ Annual dues are $150 billed each July
~ Includes Voting Privileges
Download the Retail Membership Application.

Wholesale / Grower Membership Qualifications
Individuals, wholesalers or wholesale-grower firms who are actively engaged in the production and/or distribution of cut flowers and/or plants and/or related items and located within 100 miles of Houston qualify for this classification.
~Annual dues are $150 billed each July
~ Includes Voting Privileges
Download the Wholesale/Grower Membership Application.

Associate Membership Qualifications
Associate Members shall be firms or individuals engaged in wholesale or floral related businesses not qualifying for retail member classification.
~Annual dues are $150 billed each July
~ Includes Voting Privileges
Download the Associate Membership Application.

General Membership Qualifications
General Members shall be individuals employed within the floral industry or students or instructors of floriculture, landscape gardening, landscape architecture, or ornamental horticulture. 
~Annual dues are $50 billed each July
~ NO Voting Privileges.
Download the General Membership Application.

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