The Allied Florist

 Monthly Newsletter of the Allied Florists of Houston

 January 2018

AFH Quick Calendar of Events

 Jan 1

 New Year's Day

 Jan 10

 Valentine pre-book Event Southern floral 9-4
 Jan 15

 Martin Luther King Jr Day

 Jan 16

 SAFD/AFH Program Featuring Alan Masters at Greenleaf Wholesale

 Jan 24

 Texas Floral Showcase “East Texas Region” Hilton Garden Inn,
 Longview, TX

No February AFH Meeting

 Feb 14

 Valentine's Day!

 Feb 19

 President's Day

 Mar  3

Texas Designer of the Year Competition
Lora Jean Kilroy Visitor & Education Center at Bayou Bend – Houston
In conjunction with River Oaks Garden Club Azalea Trail

 Mar  6

 Jim Johnson Cup at Pikes Peak of Texas

 Apr 10

 Houston Cup Competition at Pikes Peak of Tx

 Apr 11

 Texas Floral Showcase “Metroplex Region” City Club Fort Worth, TX

 Jul 14-15

 Texas Floral Forum – South Shore Harbor Resort and Conference
 Center, League City, Texas

 Oct 3

 Texas Floral Showcase “West Texas Region” McKensie- Merket Alumni
 Center Lubbock, TX

Jim Johnson Cup flyer

  Boutonniere Diaries

This months issue of Boutonniere diaries looks back at the Christmas holiday.

boutonniere 1 The first piece is one that you can make up ahead of time and have ready as needed in any color and adding any floral choices to it. It is a piece of black flat wire covered with red river of diamonds. Leaves of gold flat wire are made by folding the wire in half, cutting the shape and unfolding, leaving the crease and any irregular shapes created for interest. They are glued, with u-glu, to the back and your backing is ready to go. I wanted red berries and of course neither my holly bushes nor my Mother in Law's had a single berry on them, so, using red bullion, I made little orbs and called them berries, I like sparkle anyway.  Finally, Fraser Pine is tucked in for additional color and texture.  Take away the berries and greens and add gerbera petals and this is ready for prom.

boutonnier 2 The second one is and interesting woven piece. I am always looking for interesting things to use in design work and this was one of those lucky finds. It is a plastic placemat from the DOLLAR STORE, I know.... right. Cut into size attach gold leave made from bullion wire, the tip of a pine cone, some fresh dark dark navy berries from a shrub and finally a touch of red with some feathers. Again a great piece to have ready cut up to have your backings ready for prom.

boutonnier 3The next piece is a little more labor intensive. Silver deco wire is wrapped in a beautiful cream yarn and wrapped with silver spool wire, it is then twisted and coiled on itself to create an interesting shape and a good size for a backing (no two are alike). Additional silver wire is coiled and attached for a bit more shine. The snowflake tucked in the back, is an ornament cap unfolded and flattened (never realized how perfect they were), arborvitae greens and dried hydrangea blossoms are attached to finish the piece. It is so much fun incorporating things like yarn into our work.

boutonnier 4
A plastic hair clip is disassembled and used as the backing for the fourth piece.  Simply coil some gold glittered wire to mimic the backing and create some depth, glue on a holly leaf, two miniature rose buds and some gold beads and you have a great design for the holiday. This is another way to prep for prom too though. This clip came from the dollar store, you could buy several and have them cut up and ready to attach flowers and most of your work is done. (smarter not harder).

boutonnier 5 Finally, the challenging piece. My son said one day, "Dad, I bet you can't make a boutonniere out of a clothes pin." Well, I thought, he may be right. Never one to back down from a challenge, I got to work. Disassemble the pin, offset and glue on a piece of flat wire for stability. Backing done, couldn't be simpler. Now deconstruct a daisy pom, cluster three gold beads in the center and create a line of petals across the backing and tuck in some arborvitae greens and you are finished. Maybe not one that you will create for every body that walks in your shop, but definitely a unique use of an age old product.

Remember, just because it wasn't made for it, doesn't mean it can't be used for it. Have fun experimenting with things laying around your house and shop. You never know what might happen.

As always, Keep bloomin, go out and make something beautiful today.

Alan Masters AIFD CFD

Message from the President

Greetings Floral Family, 

Well, Christmas has come and gone and from what I am hearing it was a busy season for many of you, (woohoo). I am so happy to see the trend toward buying again seem to be growing in our area. Several of the shops that I have spoken with have stated that they have had their busiest Christmas in years and that, of course, is excellent news. Here's to hoping that the trend will continue on into 2018 and further. I know there are still several individuals and shops that are still hurting after the storm and our thoughts and prayers are still with you all. We are praying that 2018 brings many new blessings your way as you work through the recovery efforts.  

As we all take down the Christmas decor and make room for (shhh don't say it out loud) Valentine's Day, let us pause for a moment and give thanks for the year we've had. It has been challenging for some, painful for others and devastating for even others and yet we are all still here to see this New Year. Through our pain, change, loss and devastation, in the midst of the good, the bad and the ugly, we are #houstonstrong and #houstonproud because #weareallied. I am so proud to call each of you my friend and thrilled to watch as we all grow together and become stronger. 

I was excited to see the other day the new Pantone color of the year. It is my favorite color and I am looking forward to a year of Ultra Violet (purple). Described as "A dramatically provocative and thoughtful purple shade, it communicates originality, ingenuity and visionary thinking that points us toward the future." Historically purples are the color of royalty and denotes an air of richness and lushness. Rich and full in its color it is very happy when paired with its compliment yellow. According to the directors of Pantone, the color was chosen because we are living in a time when there is a deep need for inventiveness and imagination. That has never been more true, for our industry, than now. As you contemplate how to incorporate Ultra Violet into your world, let your creative juices begin to flow. Allow yourself to dream big and think outside the proverbial box. Perhaps use it as an advertising campaign for Valentine’s day. Create an all purple window display, create a line of purple designs that include hearts of gold, design a purple mailer to send to your customers and even add a bowl of purple wrapped hersheys kisses on your counter for guests to enjoy and even add to an order as an add on sell. The sky is the limit.

Best wishes to you in the coming year, I can't wait to see you. Do your best to make it to the programs and meetings this year so we can all better stay connected. As always keep blooming, go out and make something beautiful today. 

Alan Masters AIFD, CFD

Become a Member of Allied Florists of Houston

To see all the benefits that membership provides go to the About Us page.

Dues can be paid online and fax your completed application to 281-360-1035 OR
Mail your check and completed application to:
Allied Florists of Houston
c/o: Taylor Wholesale
1601 W. 21st
Houston, TX 77008

Retail Membership Qualifications 
Retail shops actively engaged in the full time sale of flowers, plants, and related items and located within 100 miles of Houston qualify for this classification. 
The locations shall be clearly identified by an outside florist sign; shall have a separate sales area; a floral display refrigerator; and shall have a delivery vehicle.
At the time of application for membership, the retail shop shall have been engaged in the florist business for at least six months; have a commercial telephone listing; have a full time designer on duty at all times; and belong to at least one wire service.
~ Annual dues are $150 billed each July
~ Includes Voting Privileges
Download the Retail Membership Application.

Wholesale / Grower Membership Qualifications
Individuals, wholesalers or wholesale-grower firms who are actively engaged in the production and/or distribution of cut flowers and/or plants and/or related items and located within 100 miles of Houston qualify for this classification.
~Annual dues are $150 billed each July
~ Includes Voting Privileges
Download the Wholesale/Grower Membership Application.

Associate Membership Qualifications
Associate Members shall be firms or individuals engaged in wholesale or floral related businesses not qualifying for retail member classification.
~Annual dues are $150 billed each July
~ Includes Voting Privileges
Download the Associate Membership Application.

General Membership Qualifications
General Members shall be individuals employed within the floral industry or students or instructors of floriculture, landscape gardening, landscape architecture, or ornamental horticulture. 
~Annual dues are $50 billed each July
~ NO Voting Privileges.
Download the General Membership Application.

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